How do you control user-generated content?
Utilize tools to manage user-generated content
You can collect UGC by looking through your brand hashtags, mentions, and tagged posts. Using a tool such as a content management system or a digital asset management system can help you curate, store, and manage the content for future use.
Do you need permission for user-generated content?
Do you need permission before sharing user-generated content? The short answer is yes. Just because your customer buys something from you, and shares it online publicly, doesn't mean your brand has the right to take that image and use it wherever you please.