Persona

Personas design and segmentation of research data

Personas design and segmentation of research data
  1. What is segmentation and personas?
  2. What is a persona in data?
  3. What are the 3 types of persona?

What is segmentation and personas?

Segmentation and Personas are part of the segmentation analysis process. They are not two different “research techniques” as many in the UX community want us to believe. Segmentation includes procedures to identify the segments. Personas are just descriptions, profiles of those segments.

What is a persona in data?

A user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing.

What are the 3 types of persona?

3 Persona Types: Lightweight, Qualitative, and Statistical.

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