User

Personas Do you study current users, potential users, or both?

Personas Do you study current users, potential users, or both?
  1. What are the 3 categories of user personas?
  2. What is a persona in user research?

What are the 3 categories of user personas?

3 Persona Types: Lightweight, Qualitative, and Statistical.

What is a persona in user research?

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users' needs, experiences, behaviors and goals.

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