Itqualityassurance
What is persona in usability?
The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. Remember, your personas are only as good as the research behind them.
What are the 3 types of persona?
3 Persona Types: Lightweight, Qualitative, and Statistical.
How do you define personas?
Persona = Person + Activity
Personas are the fictional characters created based upon the user research to represent the different user types that will use the service/ product/ site. Creating personas helps to understand users, their needs, experiences, behaviors, and goals.
