What is a photo contest?
A photo contest is a digital marketing campaign where users submit a photo for the chance to win a prize.
What is a social media photo contest?
Besides offering a fun way to win goodies, social media photo contests get your target audience involved by filling your feeds with highly shareable visual content. Instead of creating heaps of content yourself, entrants submit their own user-generated content (UGC) for a chance to win a prize.
How are photo contests judged?
The judge looks at the form and feel of the image, the techniques that were used, the presentation, and the composition. A judge observes the work as a whole, without breaking it down into parts. Technical considerations, composition, lighting, and impact are key considerations.