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CTA(Call To Action) The CTA is normally placed on the bottom right of area which requires the CTA, but this can vary, due to the fact that the CTA should be placed at the last place the user will look.
- Should a main CTA be on the left or right?
- Where should CTA be placed?
- Why is the CTA on the right?
- Where should a CTA be in an email?
Should a main CTA be on the left or right?
The answer in every single debate between left or right placement of a CTA is “right.” And it's all because of the Gutenberg Diagram. So, What Did the Experts Find? Most of you are already familiar with this concept, though you might not have known it was called the Gutenberg Diagram.
Where should CTA be placed?
Call-to-action buttons placed towards the bottom or to the right of content often outperforms alternative placements. Most importantly, never force users to backtrack in order to click a button – CTA buttons should appear in appropriate places that align with a user's experience.
Why is the CTA on the right?
“Above the fold” means positioning your CTA so that it's visible to potential leads without scrolling down. The standard location for a CTA is on the right-hand side of the page above the fold. It has actually been proven that CTAs on the right side of the page receive more clicks than those on the left.
Where should a CTA be in an email?
Keep it above the fold.
You'll want to make sure to have a call-to-action button near the top of your email so users never miss it. It increases the scanability of your emails and calls attention to your main message or offer. Vital information—like your CTA—should always be above the fold.
