Logo

Positioning two brands' logos on application header

Positioning two brands' logos on application header
  1. Can an organization have 2 logos?
  2. Where should a logo be positioned?
  3. Where should a logo be placed on a letterhead?
  4. Why do brands have two logos?

Can an organization have 2 logos?

But did you know that most businesses actually have multiple logo variations? In fact, it's common for brands to have up to four logo variations, each of which is suitable for different print and digital applications. One of the variations is your primary logo, and the other three are complementary.

Where should a logo be positioned?

Showing a logo in the top left corner of a web page is probably the most common design pattern of all time. The logo serves as a landmark that orients users when they first land on a page and helps them identify the website they are visiting.

Where should a logo be placed on a letterhead?

Position your logo near the top of your letterhead

The purpose of a letterhead is for your branding to be recognizable across all of your business correspondence. That's why people typically put their own logo at the top of their letter.

Why do brands have two logos?

A secondary logo is a tool large companies use in order to make their brand look good everywhere, no matter what it's put on. Multiple logos are a great tool in order to ensure your brand is shown everywhere, in the best way possible.

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