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Primary call-to-action is meant to encourage the most desired action you want visitors to take. It leads your prospect towards the conversion. Secondary CTA provides an alternative action for the prospects to take.
What is a secondary CTA?
A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take.
Can you have two primary CTAs?
Your homepage will likely have multiple CTAs because it often serves as your visitors' initial introduction to your brand. Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings.
How many types of CTAs are there?
Here's how brand marketers are using CTAs today, along with the seven types of CTAs they most often leverage to drive key marketing outcomes.
