Problem statement in design thinking

A design thinking problem statement is a concise and actionable sentence or question that defines your UX purpose and direction. Product teams using design thinking develop problem statements to simplify complex problems and identify the gap between what your product has and what your users need.

1. What is an example of a problem statement?
2. At which stage problem statement is made in design thinking?

What is an example of a problem statement?

For instance, consider the following example of a problem statement: Employee turnover rate is up by 60% with most of them leaving due to lack of support for growth opportunities. To retain top talent, we need to invest in quality training and development initiatives.

At which stage problem statement is made in design thinking?

This happens during the Define stage when we organise, interpret, and make sense of the data we have gathered to create a problem statement. Although analysis takes place during the Empathise stage and synthesis takes place during the Define stage, they do not only happen in the distinct stages of Design Thinking.