Product Manager against personas

1. What are personas in product management?
2. What are the disadvantages of personas?
3. What do product managers struggle with?

What are personas in product management?

A product persona is a fictional example of product users, including their key behaviors, goals, and responsibilities. While a persona is not a real person, it represents the real people who use your product.

What are the disadvantages of personas?

They all agree that personas provide unreal and unreliable data, which can be time and resource wasting. Those who agree that extensive research is required to create efficient personas also understand how it can be exhausting since the user personas are ever-changing (as user behavior is ever-changing).

What do product managers struggle with?

Why it's a challenge. Product managers can find themselves pulled between different tasks and stakeholders with varied—and often competing—priorities. Most days, on top of your existing backlog, everyone's asking you for different things, and everyone says their requests are urgent.