Product variations occur when an item that has different attributes, such as color and size, is grouped together with its variants on a single product page. On the Amazon marketplace, they are also referred to as parent and child relationships.
- What is product variant example?
- What is product variation in economics?
- Why is product variation good?
What is product variant example?
Examples of product variants are: A TV with different resolutions and screen sizes. An Apple Watch with different storage space and case material. A T-shirt with different colors and sizes.
What is product variation in economics?
Product variation refers to any change that alters 'the physical characteristics of a product' or 'the conditions under which it is sold' like changing the colour of a toothpaste tube. This is done by firms to raise their market share of a product.
Why is product variation good?
Product variations display a single product according to a theme such as color, size, or style. Variations make it easier for shoppers to find exactly what they're looking for and discover alternate options that they may prefer instead of (or in addition to) what they were originally searching for.