Itqualityassurance
What are product reaction cards?
The product reaction cards are a powerful tool for gathering qualitative feedback from participants in a single usability study and as a measure of improvement in iterative studies. In a single study, we typically present the results in a word cloud, which quickly shows the words chosen most often.
What is Microsoft Desirability Toolkit?
The term “Microsoft Desirability Toolkit” has become synonymous with the product reaction cards tool. Their more successful and enduring tool was a set of over 100 product reaction cards, each containing a positive or negative adjective from which participants would select cards representative of their experience.
