Progressive Profile Capture

1. What is progressive profiling?
2. Why progressive profiling?
3. How do you implement progressive profiling?
4. What is progressive profiling in Marketo?

What is progressive profiling?

Progressive profiling is an approach to gathering first-party data in a privacy-compliant manner—basically, you ask customers to provide small bits of information throughout their customer journey. This allows you to create more detailed user profiles without violating GDPR.

Why progressive profiling?

Progressive profiling allows digital marketers to gather information incrementally instead of all in one go. As you have more interactions with a customer you ask for more information – while justifying the requests by providing those customers with value. This could be through the use of discounts, offers or freebies.

How do you implement progressive profiling?

Progressive profiling is a method of collecting relevant information on your leads in small bits rather than asking for too much data all at once. Using this method, you might ask for just an email and the first name on the initial signup, then strategically request more data at intervals throughout a buyer's journey.

What is progressive profiling in Marketo?

Progressive profiling means your forms are divided into Always-On fields (shown every time) and ProgPro fields.