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What are the pros and cons of coupon?
Coupons can help introduce new product lines and encourage customers to try a more profitable brand or service. Coupons can also help attract existing customers to come back to your store. The biggest con of using coupons is that they cost businesses money and may lead to lower profit for that sale.
How do coupons affect businesses?
Coupons can drive new traffic and customers, thereby helping to boost sales and revenue. Businesses should offer coupons in ways that will foster long-term customers. If a coupon strategy is mishandled, it can reduce overall revenue and disappoint customers.
