- Why is speed important in Google?
- What is the use of page speed insights?
- Is Page Speed Insights important?
- How reliable is Google Page Speed Insights?
Why is speed important in Google?
It directly influences your conversion rates, repeat business, and search engine rankings. And with recent changes to Google Search ranking, a fast load speed for your website is even more important as a competitive edge.
What is the use of page speed insights?
PageSpeed Insights (PSI) reports on the user experience of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. PSI provides both lab and field data about a page. Lab data is useful for debugging issues, as it is collected in a controlled environment.
Is Page Speed Insights important?
Yes, site speed is a ranking factor, so taking the time to improve it can drastically improve your ranking positions. So if you're ready to go from slow to fast, Google's PageSpeed Insights Report can help you identify whether or not your pages meet performance standards and, if not, how to improve them.
How reliable is Google Page Speed Insights?
The surprising point is that the Google page speed test score is not truly accurate. They cannot rate a user's true website experience. However, it does affect SEO. According to Google, page experience plays an important role in ranking.