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Quantitative user research methods include usability testing, web analytics (or app analytics), card sorting, and surveys. Qualitative user research methods include user interviews, diary studies, focus groups, card sorting, and usability testing.
- What is qualitative data in UX design?
- What is quantitative research in UX?
- What is qualitative testing in UX?
What is qualitative data in UX design?
Qualitative research focuses on the quality or meaning of an end-user's experience. Qualitative UX research methods collect an in-depth understanding of individual users. In essence, they are focused on understanding the nature of human experience (e.g., Why do users do what they do?
What is quantitative research in UX?
Quantitative research is a subset of user experience (UX) research. Unlike its softer, more individual-oriented “counterpart”, qualitative research, quantitative research means you collect statistical/numerical data to draw generalized conclusions about users' attitudes and behaviors.
What is qualitative testing in UX?
Qualitative user testing enables you to understand the reason why someone does something in a product and research your target audience's pain points, opinions, and mental models. Qualitative usability testing usually employs the Think out loud method during the testing sessions.
