Itqualityassurance
- What is quantitative research in UX?
- Is UX research qualitative or quantitative?
- What is qualitative UX research?
What is quantitative research in UX?
Quantitative research is a subset of user experience (UX) research. Unlike its softer, more individual-oriented “counterpart”, qualitative research, quantitative research means you collect statistical/numerical data to draw generalized conclusions about users' attitudes and behaviors.
Is UX research qualitative or quantitative?
Qualitative UX research is a research methodology used to answer questions and understand the motivations, thoughts, and attitudes of a target audience. Quantitative user research methods include usability testing, web analytics (or app analytics), card sorting, and surveys.
What is qualitative UX research?
Qualitative research focuses on the quality or meaning of an end-user's experience. Qualitative UX research methods collect an in-depth understanding of individual users. In essence, they are focused on understanding the nature of human experience (e.g., Why do users do what they do?
