Questions to ask to understand what key messages resonate with your customers

1. What are the key messages you want to convey to your target audience?

What are the key messages you want to convey to your target audience?

Developing Key Messages. The key messages that make up a messaging document should do the following: Express the main idea you want people to understand and remember about your offering. Resonate with the audience you are targeting, such that they pay attention and feel what you are saying matters.