Research

Research - What's a good way to uncover why users 'need' your product?

Research - What's a good way to uncover why users 'need' your product?
  1. Which type of research is best for understanding why someone wants to buy a product service?

Which type of research is best for understanding why someone wants to buy a product service?

Market research takes a broader look at potential customers—what problems they're trying to solve, their buying experience, and overall demand. User research, on the other hand, is more narrowly focused on the use (and usability) of specific products.

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