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What is a scroll map?
A scroll map is a tool that measures the average fold on a web page by automatically calculating where people scroll the most—and then stop, for both desktop and mobile users.
How do you read a scroll map?
How to Use Scroll Maps? The behavior of site visitors on the scroll map is defined by colors. Generally, colors like red, yellow or white indicate the most viewed sections of the site while colors like dark blue, black or teal mean that these areas had lesser views or were hardly seen by the visitors.
What is average fold Hotjar?
The average fold is the average location which would be visible as a user opens the page, before they've done any scrolling.
