- Why you should not use carousel?
- What is a scrolling carousel?
- Why might carousel be a poor web ui choice?
- Are website carousels effective?
Why you should not use carousel?
Carousels usually don't qualify as a smart element for Search Engine Optimization (SEO) or Content Rate Optimization (CRO). Most SEO & CRO experts are against carousel content because they normally present issues such as, multiple headers, poor performance, and will lead to fewer sales on an ecommerce website.
What is a scrolling carousel?
A Carousel is a way to browse lots of content in a limited amount of vertical space, by scrolling a window onto that content.
Why might carousel be a poor web ui choice?
Sometimes carousels move too quickly, and users can't read the information, which is frustrating for them and not good for the organization trying to make a point. Sometimes carousels move too slowly, so when they do animate, it is surprising to the user. Your content resembles advertisements.
Are website carousels effective?
Carousels may seem flashy and cool but they're simply not effective when it comes to converting visitors to qualified leads. Not only do they lead to slow load times, but they also create a poor user experience that reflects badly on your brand.