Itqualityassurance
How does Google measure search relevance?
Beyond looking at keywords, our systems also analyze if content is relevant to a query in other ways. We also use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.
What is Google relevance?
Google defines relevance as how closely an ad campaign matches a user's search, determined by the relationship between keywords, ads, and post-click landing page. Ad relevance, or keyword relevance, refers explicitly to how closely your keywords relate to your ads.
