Itqualityassurance
- What is the difference between contextual inquiry and ethnography?
- What is contextual inquiry method?
- What is shadowing in design thinking?
- What is shadowing in market research?
What is the difference between contextual inquiry and ethnography?
Ethnographic research is the professional practice of stepping outside of one's own bubble and into someone else's reality. Contextual inquiry is a method of practicing being present with users.
What is contextual inquiry method?
Contextual inquiry is a type of ethnographic field study that involves in-depth observation and interviews of a small sample of users to gain a robust understanding of work practices and behaviors.
What is shadowing in design thinking?
Shadowing is a qualitative research technique conducted on a small scale where the researcher acts as an observer. In shadowing, researchers observe real-life situations of a research subject or participant for a set period of time.
What is shadowing in market research?
The idea of shadowing someone to see what they are doing is not new. It is a technique that is widely implemented in user research. The idea is simple; the researcher accompanies the user and observes how they use the product or service within their natural environment.
