Shortened vs full domain name as primary domain

1. Is it better to have a shorter domain name?
2. Can you shorten your domain name?
3. Does long domain name affect SEO?
4. Is it OK to have a long domain name?

Is it better to have a shorter domain name?

Best practices

Name length: We recommend short domain names, typically between 3 to 4 terms. Short domains are easier to remember and type which helps users navigate directly to your site.

Can you shorten your domain name?

Any business with two or more words can shorten it by getting a domain with its initials. Short acronym domains can be expensive, but there are options, such as adding online or another suffix to your domain, e.g., XYZonline.com instead of XYZ.com.

Does long domain name affect SEO?

Does domain name matter for SEO? A domain name's length, keywords, and extension are critical components of an SEO strategy. A trustworthy, focused, and simple domain name will get more traffic and interest from people and search engines.

Is it OK to have a long domain name?

Using long, overly-complex domain names also increases the risk of typos or misspellings (or boring your audience completely before they even finish typing). Keep it short and sweet by using just one or two words, max.