What is the meaning of application icon?
An application icon—or an app logo—is a unique image used to represent an app on a user's device. It also appears in a smartphone's settings and search bar in addition to users' introductory glance within the App Store and Google Play Store.
How important is app icon?
The icon of your app is the first point of engagement for a user. A great icon can increase downloads up to 560%! With a ton of options available in the App Store, the pictorial representation of the app is important to catch your user's attention and keep them away from meandering for other options.