Greeting

Should auto notifications include greeting / salutations?

Should auto notifications include greeting / salutations?
  1. Should you always include a greeting in an email?

Should you always include a greeting in an email?

First, always include a greeting when you start an email chain. Any greeting performed better than the overall response rate for all emails. Once you're in response mode, it's fine to skip the greeting. If you and I have been emailing back and forth all morning, there's no need to say, "Hey, Jeff" every time.

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