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- Where should you place CTA?
- Should CTAs be on the left or right?
- How many CTA should an email have?
- Can you have two primary CTAs?
Where should you place CTA?
CTA placement matters
Traditionally, marketers have embraced the best practice to place CTA buttons “above the fold” on landing pages or on the top portion of a web page, which is visible without a user having to scroll. This is still a best practice, but the center of a web page isn't your only option for placement.
Should CTAs be on the left or right?
CTA(Call To Action)
The CTA is normally placed on the bottom right of area which requires the CTA, but this can vary, due to the fact that the CTA should be placed at the last place the user will look.
How many CTA should an email have?
Two calls-to-action can work great when you're not sure how far along someone is in the funnel (think marketing qualified leads, for example). Your primary CTA is “take desired action,” but the secondary CTA can be used to nurture the lead along if they aren't quite ready to take a big step.
Can you have two primary CTAs?
Your homepage will likely have multiple CTAs because it often serves as your visitors' initial introduction to your brand. Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings.
