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- Why is it important to create mood using font?
- How does fonts affect or influence the mood of the reader?
Why is it important to create mood using font?
Not only can the type of font being used help reinforce a brand, but the emotional reaction it creates can inspire action and deepen loyalty. And this is all done at the subconscious level! The bottom line is that — when used properly — emotional fonts can help marketers achieve their goals.
How does fonts affect or influence the mood of the reader?
Some fonts can be read as more welcoming and warm than others. Serif fonts, for example, might create a more formal and serious mood than a typeface without serifs. And, of course, different styles of the same font can pull on the heartstrings, too. Everything changes when you change the style!
