Captions

Should empty field captions be specific or generic?

Should empty field captions be specific or generic?
  1. What is the rule for Captions?
  2. What are the four types of caption writing?
  3. Do Captions matter on Instagram?
  4. Do Captions even matter?

What is the rule for Captions?

Captions should add new information. Don't merely repeat the story headline or summary, and avoid stating the obvious elements that are captured in the image. The caption should add context to the image, not just duplicate what the reader already sees. Always identify the main people in the photograph.

What are the four types of caption writing?

There are four main types of captions: standard, group, identification, and quote only.

Do Captions matter on Instagram?

Instagram captions are effective (and important) because they give greater context to a photo, video, or Reel. But there's been a growing trend over the years called the "micro-blog style" caption that many influencers (and even brands!) use to engage with their community.

Do Captions even matter?

Captions offer a direct line of communication to your followers. Whether you use your words to share how an image was made, offer advice, or explain how you're feeling, they can add value and help your audience get to know you and your business better.

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