Should every website have a landing page?

In fact, if you have a website, you should also have a homepage that acts as the storefront for your business. You need a landing page (or landing pages), on the other hand, if you're trying to accomplish a more focused goal… and especially if you're running advertisements.

1. Does every website need a landing page?
2. Who Need landing pages?
3. Is a website better than a landing page?

Does every website need a landing page?

Do I need a landing page? The short answer: yes. Research shows that businesses with 10-15 landing pages tend to increase conversions by 55% compared to those with fewer than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%.

Who Need landing pages?

Landing pages are ideal for merchants and ecommerce marketers who have more than one SKU on the go. Even when they've only got a single product offering, there might be multiple contexts better represented on separate pages.

Is a website better than a landing page?

Websites enable your visitors to experience and understand your business in a way that landing pages can't. Your prospective customers visit your site to get a complete understanding of your business. They can read your About page, view your blog, and look at the different products or services you sell.