Should I add the length of video to the link?

1. How long should a video be on a website?
2. Why does video length matter?
3. Is it better to embed or link a video?
4. What should be the length of a video?

How long should a video be on a website?

A good rule of thumb: Videos that encourage action: keep it short, clear and persuasive (between 15-60 seconds). Videos that educate: learning something new takes a bit longer, so consider using repetition or signposting and keep it simple; clearly answer the question “why should I care?” (1-3 minutes).

Why does video length matter?

Because AdAge states that 33% of viewers are lost after 30-seconds and 45% are disengaged after one-minute, it is crucial to capture the viewer's attention quickly. While short videos are the most engaging, there is room for a long video depending on the format.

Is it better to embed or link a video?

In most cases, you'll want to embed videos. Embedding videos help improve video SEO and the searchability of your video content. But there's no harm in occasionally linking videos, especially for external content.

What should be the length of a video?

The ideal length is 60 seconds, with the 30-second mark being the sweet spot for action. Create a flashy, attention-grabbing, visually rich video. You can create a teaser or trailer for a longer video for the landing page.