Should I ask for positive/negative feedback on a chat system?

1. What is more advantageous to the company a positive or a negative feedback?
2. How to inform the team about negative feedback of the customers?

What is more advantageous to the company a positive or a negative feedback?

In sales, negative feedback gives a chance to learn about customer buying needs and refine the sales approach to better address those needs. Positive feedback in developing a sales method is important because it helps the company to understand what consumers are looking for in marketing materials and sales assistance.

How to inform the team about negative feedback of the customers?

Send an agenda before one-on-ones so agents can plan ahead. Forward bad customer satisfaction ratings to agents for them to review. Ask agents for their perspective on feedback before providing advice. Include self-reviews on performance reviews.