Should I include the word 'this' in an in-paragraph hyperlink?

1. What words should you hyperlink?
2. How many words should be in a hyperlink?

What words should you hyperlink?

Rather, choose the word or set of words that outline exactly what the reader will see when they click the link. In this case, you want the reader to order a cake online from Mrs Smith's bakery—therefore, the words “Mrs Smith's online bakery” would be the appropriate phrase to hyperlink.

How many words should be in a hyperlink?

Make CTA links and button text 2 to 4 words.

This is so that they are quick to absorb. Concise CTA text allows users to make an instant decision on whether or not to click. They are also shorter for screen reading software to read.