Should I put the map on the first page?

1. Why should you add a map to your website?
2. What percentage of clicks account for 1st page search results?

Why should you add a map to your website?

It helps customers or website visitors get directions to your business and saves customers the steps of opening a new browser window, leaving your website, and finding directions. Customers can simply use the map on your website. Your business contact information is easy to find.

What percentage of clicks account for 1st page search results?

The first result on the search engine results pages (SERPs) gets 28.5% of all clicks. The second result gets 15.7% of clicks, about half of the first. The struggle to get traffic is so real that people often invest in paid advertising. But, as the study's results show, organic traffic is where it's at.