Itqualityassurance
- What is the difference between a rating and a review?
- How does Amazon decide top reviews?
- Why are ratings and reviews important?
What is the difference between a rating and a review?
“What's the difference between Ratings and Reviews?” is our most frequently asked question, by far! Ratings are a star score from 1-5 stars that may or may not also contain a review. A Review has a star rating as well as a text comment.
How does Amazon decide top reviews?
Amazon calculates a product's star rating using machine-learned models instead of a simple average. These models take into account factors such as how recent the rating or review is and verified purchase status. They use multiple criteria that establish the authenticity of the feedback.
Why are ratings and reviews important?
Ratings and reviews are an invaluable source of feedback. Consumer reviews can help surface issues with products, shed light on new use cases, and inform product innovations. Shoppers want to see businesses use their reviews, both positive (25%) and negative (38%), to make product improvements.
