Email

Should I unsubscribe uninterested mailing-list members?

Should I unsubscribe uninterested mailing-list members?
  1. Why do people unsubscribe from mailing list?
  2. What is the importance of giving subscribers to an email newsletter an easy opt out option?
  3. Should I unsubscribe from emails?

Why do people unsubscribe from mailing list?

Email Frequency

While 34% of those surveyed say they most commonly unsubscribe from email lists because "emails come too often. [More than once per day.]," 17% say, "Emails come too often. [More than once per week.]

What is the importance of giving subscribers to an email newsletter an easy opt out option?

Importance of an Opt-Out Link in Email

Prevents spam affiliation – Having this option available within an email shows the contacts that the purpose of the email newsletter is to provide them with a service and not spam them.

Should I unsubscribe from emails?

Getting rid of all those pesky promotional emails is a key step toward decluttering your digital life. And if you're simply hitting "unsubscribe" on an email from a legit company, there's really no downside.

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