- Why do people unsubscribe from mailing list?
- What is the importance of giving subscribers to an email newsletter an easy opt out option?
- Should I unsubscribe from emails?
Why do people unsubscribe from mailing list?
Email Frequency
While 34% of those surveyed say they most commonly unsubscribe from email lists because "emails come too often. [More than once per day.]," 17% say, "Emails come too often. [More than once per week.]
What is the importance of giving subscribers to an email newsletter an easy opt out option?
Importance of an Opt-Out Link in Email
Prevents spam affiliation – Having this option available within an email shows the contacts that the purpose of the email newsletter is to provide them with a service and not spam them.
Should I unsubscribe from emails?
Getting rid of all those pesky promotional emails is a key step toward decluttering your digital life. And if you're simply hitting "unsubscribe" on an email from a legit company, there's really no downside.