Should you use popups?
Some pop ups can slow down your website's load time, which annoys and frustrates impatient, time-crunched site visitors. They will likely exit your site to visit a competitor's site if the page doesn't load quickly. Page load speed is also a ranking factor Google uses in its search results page ranking algorithm.
Do pop up forms work?
Do pop-up forms work? I'll answer this one right off the bat: The answer is yes. Pop-up forms do work, and this is the main reason so many marketers are using them.
What is the right option to add pop up form?
Click on the Add Form button to select your form. An Insert Form screen will appear. Here, you can pick the form you want to insert into this popup by selecting it from the dropdown menu. Once the form is selected, click on the blue Add Form button to add it to your popup.