Ensure Every Page Title Is Unique It's really important to have distinct and unique page titles for every page. If every page has the same page title, then it can make it more challenging for users and the search engines to understand one page from another. Avoid using the same keywords across many pages.
Do page titles affect SEO?
The page title tag is critical for SEO as it affects how Google's algorithms understand your content and rank your page. Changing your page titles leads to either a positive or negative change in your search engine rankings, visibility, and traffic for your primary target keywords.
How long should page title be?
Many SEOs and SEO websites recommend a title tag length of approximately 50 to 70 characters because that's what Google shows in the SERPs.