No, the user should not be forced to login in order to use a wishlist-feature in an e-commerce website. Instead, take this opportunity to provide the user with a feature. Every time the user adds an item to his wishlist, you are given an opportunity to connect with the user.
- What is the point of a wishlist on websites?
- What is e-commerce wishlist?
- What is the best practice for logging in and registration on an e-commerce websites?
- What is the difference between wishlist and cart?
What is the point of a wishlist on websites?
Definition: Wish lists are collections of desired products saved by customers to their user account, signifying interest without immediate intent to purchase. Offering wish lists is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn't end up purchasing.
What is e-commerce wishlist?
What is a wishlist? Wishlists on e-commerce websites are features that allow the creation of collections with desired products saved by clients, in their user's account. Basically, they are used when users have an interest in your products, but they didn't intend to make a purchase at exactly that time.
What is the best practice for logging in and registration on an e-commerce websites?
While making purchases on your e-commerce site, don't keep them short of options – let them either make the purchases as a guest or willingly register as a returning customer. You can include a bar informing them of the steps they have to move through before completing the final checkout.
What is the difference between wishlist and cart?
Add to cart means you are going to buy the product right now. Add to wishlist means you want to keep track of your product and will buy it eventually sometime in future.