What is the purpose of rich text?
Rich Text Format (RTF) is a file format that lets you exchange text files between different word processors in different operating systems (OSes). For example, you can create a file in Microsoft Word and then open it in another word processor, such as Apple Pages or Google Docs.
Is rich text the same as text?
Rich text allows you to include a variety of visual features, while plain text keeps your document stylistically simple and offers few customization options. Learning about the key differences between these two formatting styles can help you determine which one to use for your writing projects.
What can you do with rich text?
Rich Text allows editors to link and embed entries in the flow of text in the UI. These links are returned in the RTF API response as references, and the referenced data is returned in a separate object (more on this below).