Itqualityassurance
- Is VAT included in the price of the product?
- Should VAT be added to the whole quote?
- When should I include VAT?
- Why is VAT not included in the price?
Is VAT included in the price of the product?
VAT is a tax you pay on most goods and services. Check the VAT rates on different goods and services. Some things are exempt from VAT , such as postage stamps and some financial and property transactions. VAT is normally included in the price you see in shops, but there are some exceptions.
Should VAT be added to the whole quote?
The ASA has ruled against many ads for quoting VAT-exclusive prices without marketers taking into account that not all of their customers did not have to pay VAT or were able to recover VAT. Therefore, if your customers are consumers, all prices you quote should include VAT.
When should I include VAT?
Include the VAT when any prospective buyers will pay VAT
If both consumers and businesses are likely to see the ad, and are both able to buy the product(s), you'll need to quote VAT-inclusive prices.
Why is VAT not included in the price?
VAT's aren't included because VAT's vary from country to country. For example, it may sometimes vary from 5% to 25%, so to be more accurate about the price, the VAT is excluded. For example – Germany has a 19% VAT, while France has a 20% VAT.
