Single call-to-action for 'Sign Up' and 'Log In'?

1. What are some examples of call to action?
2. Is login a call to action?
3. What do you say to get people to sign up for a newsletter?

What are some examples of call to action?

“Buy Now” or “Download Now” are typical examples of simple calls to action. But a CTA can run longer, too, such as “Subscribe today so you'll never miss a post.” The possibilities are endless. A good CTA can help with decision fatigue and give meaning to your content.

Is login a call to action?

Logins aren't typically a call to action because the user has done it many times before and is more routine. It really depends what you are encouraging the user to do. In most cases you want them to register more than wanting them to login. But you are right, 3 CTAs is a bit much.

What do you say to get people to sign up for a newsletter?

Don't just add a line of text saying: "Sign up for our newsletter." Like you do on your website, include a benefit. Or use an eye-catching image that links to a sign-up landing page. You'll drive traffic to your website and add subscribers - not just from your current clients but from new ones and your suppliers too.