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- Is it better to have multiple websites or one?
- Why would I need multiple websites?
- Does having multiple websites hurt SEO?
- Can I use one website for multiple businesses?
Is it better to have multiple websites or one?
The bottom-line is that a single site should be simpler and therefore cheaper to host and manage, but multiple websites allow you to better focus your marketing, branding and SEO efforts. This article looks at the pros and cons of each approach to help you make the right decision.
Why would I need multiple websites?
Having several websites can allow you to dominate the search results. Whilst this technique isn't widespread, it is popular with many large companies and is known as implementing a multiple domain strategy.
Does having multiple websites hurt SEO?
You Run the Risk of Duplicate Content
Much like trying to rank for the same keywords across different sites, duplicate content can nullify your SEO progress. Essentially, when a search engine finds multiple pieces of the same content, it won't know which is the original piece to rank.
Can I use one website for multiple businesses?
If you have 2 businesses, or even 3 or more, you can fit them all onto one website for your online presence to explode. Then all the work you do – the search engine optimization, the blog writing, the photo taking, the business card distributing – all can benefit you, and all your companies, on 1 website.
