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What is a positioning slogan?
After your company name, and logo, the most common brand element your customers will likely recall is your tagline. Positioning statement. At its basic core, the positioning statement simply states what you do and who you do it for, e.g We deliver Product X for market Y.
Where do you put a slogan on a website?
A traditional place to locate a slogan is at the top of a website in the sticky navigation bar or header. This is a location that is the same throughout your website and will follow the visitor from one page to the next. You create it once, and it appears on every page.
What is a website slogan?
A website tagline is a short line of text that aims to communicate the site's main focus. Taglines are usually eight to 12 words long and may appear in different forms, such as part of the web site's logo, next to a representative photo or beside the site's title on the splash page .
