What is the use of social login?
Social login is a single sign-on (SSO) technology that allows users to authenticate themselves on various applications and sites by connecting through a social media site rather than typing a separate ID and password on each website.
Should you use social logins?
Social logins not only simplify the user experience and overall satisfaction, but also benefit the organizations providing this type of authentication to their users, such as increasing sign-ups and conversions, decreasing fake accounts, and providing user account and profile data.