What is loading speed?
Loading speed is the time it takes, measured in seconds, for a web page to download and display on a user's browser. It's a strong indicator of a website's overall “health,” and can be correlated with some actual key performance indicators of the business that owns it.
How fast should a page load?
What is a good page load time? According to a 2019 study by Portent, a 0-4 second load time is best for conversion rates, and the first five seconds of page-load time have the highest impact on conversion rates. In fact, the highest ecommerce conversion rates occur on pages with load times between 0-2 seconds.