Emojis

Standardization of emoji usage

Standardization of emoji usage
  1. Is there a standard for emojis?
  2. Who standardized emojis?
  3. Is using emojis unprofessional?
  4. Is it proper to use emojis in marketing?

Is there a standard for emojis?

Although there is a standardized code for each emoji, the same characters have a different aesthetic across different devices, platforms, and vendors.

Who standardized emojis?

Unicode-defined emojis. The Unicode Consortium establishes standards for keyboard characters and, more recently, emojis. Unicode has assigned a unique number, a black-and-white shape outline and a short description to nearly 2,000 emojis. The Unicode standards enable emojis to be recognized across platforms.

Is using emojis unprofessional?

Professional communication with emojis

Emojis have become acceptable even in workplace email etiquette. When using them, just be sure they are appropriate and easily understood within the context.

Is it proper to use emojis in marketing?

“Emojis are appropriate for some business emails in the same way that jokes are OK in some job interviews. You simply need to know your audience.” Don't use emojis with people you don't know very well. Be careful when messaging your boss, and particularly with customers.

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