Studies done on constant page load times

1. What are acceptable page load times?
2. How long does Google recommend page load time 2022?
3. Why is page load time important?
4. What affects the time it takes to load a web page most?

What are acceptable page load times?

What is a good page load time? According to a 2019 study by Portent, a 0-4 second load time is best for conversion rates, and the first five seconds of page-load time have the highest impact on conversion rates. In fact, the highest ecommerce conversion rates occur on pages with load times between 0-2 seconds.

How long does Google recommend page load time 2022?

Retail sites take on average 6 seconds to load. Technology sites take on average 6.8 seconds to load. Travel sites take on average 6.7 seconds to load. Improving your desktop site speed score in isolation of developing a compelling user experience, will not magically lead to BETTER rankings in Google in the short term.

Why is page load time important?

Why page load time is important. Search engines like Google use page load time in algorithms that determine search engine rankings, meaning they're more likely to guide shoppers to sites that load quickly (2).

What affects the time it takes to load a web page most?

The speed at which a page loads depends on the hosting server, amount of bandwidth in transit, and web page design – as well as the number, type, and weight of elements on the page. Other factors include user location, device, and browser type.