- What is a dark pattern in design?
- Why is it called dark patterns?
- What are dark patterns in technology?
- What are some examples of dark patterns?
What is a dark pattern in design?
Dark patterns are design elements that deliberately obscure, mislead, coerce and/or deceive website visitors into making unintended and possibly harmful choices. Dark patterns can be found in many kinds of sites and are used by several kinds of organizations.
Why is it called dark patterns?
The term “dark patterns” was first coined by UX specialist Harry Brignull to describe the ways in which software can subtly trick users into doing things they didn't mean to do, or discouraging behavior that's bad for the company.
What are dark patterns in technology?
A dark pattern (also known as a "deceptive design pattern") is "a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills".
What are some examples of dark patterns?
What is an example of a dark pattern? Bait and switch, disguised ads, forced continuity, hidden costs, friend spam, price comparison prevention, and misdirection are the common dark UX examples.