Rate

Tackling the shopping cart abandonment rate

Tackling the shopping cart abandonment rate
  1. What is abandoned cart rate?
  2. How do you calculate abandonment rate on a shopping cart?
  3. What is a good abandoned cart recovery rate?

What is abandoned cart rate?

Shopping cart abandonment rate is calculated by dividing the total number of completed transactions by the total number of transactions that were initiated. This rate will identify what percentage of a site's users signal purchase intent by adding an item to the cart, but don't complete the purchase.

How do you calculate abandonment rate on a shopping cart?

The checkout abandonment rate is calculated by dividing the conversion rate (the total number of completed transactions) by the number of initiated checkouts, subtracting it from 1, and multiplying it by 100.

What is a good abandoned cart recovery rate?

The conclusion: If your abandoned cart recovery rate is above 10%, you are doing a decent job.

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